HARD Lifestyle: Alsa Hawaiian Hues

Hard Lifestyle - Alsa Secret Life of Paints - With the Complete Line of ALSA Paints Available, You'll Find Everything You Need Right Here!

For over 20 years the Alsa Corporation has specialized in innovative surface decoration technology. Alsa began by developing and providing specialty coatings primarily for the Information Technology industry. It was only recently that Alsa began to expand its reach and cater to a variety of other industries, most notably the Automotive Aftermarket. Through constant research and development they have continued to create new products as well as improve on existing technologies.

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Hard Lifestyle is an Authorized Alsa Distributor providing custom application services as well as all your custom paint needs. Whether you need to get something painted by us or you just want to grab the paint and do it yourself, with the complete line of Alsa Paints available, you'll find everything you need right here.

HARD Projects

Completely Custom Painted Wheels (GORGEOUS!!!)

Hawaiian Hues
Striking Colors With Incredible Coverage

Hawaiian Huse - 'Dennis Mathewson' Signature Series

Hawaiian Hues - 'Dennis Mathewson' Signature Series

The magic of the Hawaiian Islands is transformed into captivating vibrant colors by Hawaii's own world renowned custom painter Dennis Mathewson. The Hawaiian Hues Signature Series harnesses the essence of this steaming tropical paradise and its natural beauty in a hot new line of base and graphic colors unlike anything you've ever seen. This exotic tropical palette bring a whole new aspect to the Alsa line and offers limitless possibilities for new and exciting looks.

Hawaiian Hues was developed over a two year period to meet the needs of professional airbrush artists and some of the world's best custom painters. Now the best is yours in this new and innovative collection of primary and secondary base colors formulated with rich, intense pigments to ensure solid coverage. The islands call out with the vibrancy of colors reminiscent of a fiery lava flaw, lush green ferns and medicinal plants in a tropical rain forest. Pop open the can and you'll feel like you just sliced into a pungent ripe pineapple or papaya. Experience blues that were inspired by a perfect North Shore wave with the depths of a star filled tropical night sky. Hawaiian Hues colors are so vivid and fresh that they'll jump start your color memory with a single glance.